Project Lighthouse: finding & fighting discrimination on Airbnb
Project Lighthouse is a groundbreaking initiative we're launching in the United States to uncover, measure, and overcome discrimination when booking or hosting on Airbnb.
Built to uncover discrimination
This project will address discrimination that's based on perception—and on Airbnb, people perceive race from things like first names and profile photos. Together, with civil rights organizations like Color Of Change and Upturn, we're beginning with research to understand when and where racial discrimination happens on our platform and the effectiveness of policies that fight it. Learn more
Designed with privacy in mind
We worked with leading privacy organizations like the Center for Democracy & Technology to understand the best methods for privacy protection so we can make sure your information stays safe. We analyze trends in bulk, and Airbnb won't associate perceived race information with specific accounts. Learn more
What we’ve done so far
We know that addressing discrimination requires ongoing attention and care to make sure we get things right. Here are some of the other actions we’ve taken—and what you can expect more of in the future.
Profile photo protections
We all have bias. But companies like Airbnb can do more to create tools that help prevent people from making biased decisions. That’s why guests’ profile photos aren’t displayed to hosts until after a booking is confirmed, which encourages more objective decision making by hosts.
Instant Book allows a listing to be booked immediately, making the process easier for hosts and ensuring the process is objective for guests. Millions of listings can be booked this way, with more being added all the time.
Dedicated anti-discrimination team
Airbnb has a specialized team dedicated to making changes to our platform that help prevent and address discrimination, including development of initiatives like Project Lighthouse and profile photo protections.
We’re not alone in this
We’ve consulted and partnered with civil rights and privacy organizations to make sure we’re battling discrimination thoughtfully and with the support of others engaged in this work.
Ways to get involved beyond our community
Support Color Of Change
Visit ColorOfChange.org to join and donate to the movement.
Participate in Blackout Day
On July 7th, only spend money at Black-owned businesses.
Read the antiracism resources from our Black employee resource group, Black@Airbnb.